The financial services (FS) industry is currently facing drastic changes triggered by external and internal drivers. Banks are experiencing significant restructuring and common business models are being challenged by the current market situation. Further consolidation within the banking industry is expected and the industry is facing regulation in the market. The study examines the financial services industry’s specifics and potential for SSCs, what has been attained and, more interestingly, what has not been achieved but may be accomplished in the near future. The study has been conducted with support of the E-Finance Lab, a network of companies from the financial services industry and academic partners.