IBM Deutschland GmbH
In our complicated world of enterprise business applications running on complex information technology architectures, we often come full circle to discover “hot” topics that were the same things we started out to do years ago. Each original set of core applications supporting basic front and back office functions have always managed their own reference data about core business entities. In today’s information intensive environment, the reference data about an enterprise’s customers, vendors, items and products must be accurate and available “on demand” for a variety of heterogeneous applications. “Master Data Management” (MDM) is receiving a lot of attention as an “enterprise” business and technology opportunity to manage shared reference data that deserves serious consideration.